Proprietary knowledge that keeps you ahead
Brands are unifying platforms for business operations and policies. In a social world, competitive advantage depends on a deep real-time understanding of how people’s relationships with them are shifting.
CultureQ® began as a client project focused on Millennials in 2007. It became a proprietary research program in Fall 2011. It synthesizes our on-going dialogues with Millennials with exploratory research, quantitative studies among Millennials, Xers and Boomers and real life observation. We use the constant comparative process, iterative analysis and inductive reasoning to gain foresight into the underlying cultural drivers that shift people’s interactions with brands.
Our custom programs for B2B and B2C brands are grounded in CultureQ® insight and provide actionable strategy. We design and conduct all of our research ourselves and incorporate interactive workshops into our process so our clients can apply the learning immediately.
You can view past CultureQ reports on line. To learn more about custom programs, worksessions and innovation sessions using CultureQ insight email us at [email protected]. email us at [email protected].