Create positive change in the world. Enhance ROI in CSR and sustainability investments.
Your Social Mission helps bring your purpose to life. It defines how you create positive social impact and how your brand engages with employees, customers, and other stakeholders to connect them with something bigger.
When your Social Mission (or impact statement) aligns with your purpose, it enhances the return on your investment, effectively engaging employees, focusing programs, and preventing “mission creep.” Your Social Mission sits at the intersection of: 1) your purpose; 2) how employees define your purpose and social impact; and 3) your corporate social responsibility and community engagement strategies.Focus efforts for more meaningful impact.
Our goal in helping you define your Social Mission is to scale your existing efforts into a platform for sustainability, volunteerism and advocacy programs. Whether it’s using your Social Mission as an employee engagement tool, embedding it into your business model and operations or anything in between, our process for defining it is collaborative.
Using a combination of audits, research and workshops as appropriate to your time frame and budget, we consider the intent of your purpose; your current CSR, sustainability and community involvement activities; executive and employee feedback on purpose, social impact, and life balance policies; and existing hypotheses around how your purpose impacts existing efforts and partners. Through this exploration, one or more potential Social Missions will emerge.
Together we agree on criteria to evaluate the options, ensuring that the one chosen will be credible to your purpose, core competencies and business goals. Once your Social Mission is defined, we then work closely with you to develop a plan to socialize it and engage employees and other stakeholders in it. With the right approach, right tactics and right channels the intent behind your purpose, CSR objectives and business goals all will all be met.