by Lance Pauker | Dec 16, 2011 | Featured, Generational cohorts & differences, Trends and cultural shifts
We are all a series of contradictions. We claim we all have these really unique and distinct identities, yet we all wear jeans that are likely within a few shades of each other. We claim we are contributing members of society—productive, and eager to learn—yet we...
by Anne Bahr Thompson | Nov 25, 2011 | Brand Citizenship®, Featured, How we live, Trends and cultural shifts
Black Friday is fully under way. And, in the run-up to it over the past two weeks it seemed that Black Friday had become a holiday in and of itself. A follow on to Thanksgiving; a bit like Boxing Day is to Christmas in Britain. Will Gray Thursday and Cyber Monday...
by Lance Pauker | Nov 21, 2011 | Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
In 1998, I bought my first and last CD. I had received a gift card to Borders for my birthday, and, as an eight year old who thought he was too cool to read a book, I ventured into the store’s now defunct music section. I remember being oddly intimidated by the...
by Lance Pauker | Oct 24, 2011 | Featured, Generational cohorts & differences, Trends and cultural shifts
All Millennials are not alike. And, amongst us there exists a select group of individuals, from select geographic pockets (often suburbs of New York, Boston, Philadelphia DC, South Florida, Bay Area, Los Angeles) that I’d like to label as Gatsby Elites. It might not...
by Lance Pauker | Oct 13, 2011 | Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
The hashtag, which started out as a twitter-centric device to spur interactive conversation around a common theme or topic, has transcended its original purpose and arguably become incorporated into GenY’s vernacular as a communicative meme. Although the hashtag has...
by Anne Bahr Thompson | Oct 9, 2011 | Featured, Generational cohorts & differences, Trends and cultural shifts
I couldn’t help but nearly recite the definition for intuition. I was downtown having lunch with two of my former students (when living in London I had balanced consulting with teaching Intro to Marketing at NYU in London) and we had stumbled into a discussion...
