by Anne Bahr Thompson | Oct 9, 2011 | Featured, Generational cohorts & differences, Trends and cultural shifts
I couldn’t help but nearly recite the definition for intuition. I was downtown having lunch with two of my former students (when living in London I had balanced consulting with teaching Intro to Marketing at NYU in London) and we had stumbled into a discussion...
by Anne Bahr Thompson | Sep 11, 2011 | Featured, How we live, Trends and cultural shifts
Over the past week, I’ve been listening to the personal stories of victims of the crash on the World Trade Center on the radio. Although 9/11 nearly instantly became an event that connected New York with America and America with the rest of the world, albeit each...
by Anne Bahr Thompson | Sep 5, 2011 | Featured, How we live, Trends and cultural shifts
Labor Day. The last day of summer vacation. Officially, yes. But in practice, no more. During the nine years we lived in the UK, Labor Day seems to have lost much of its meaning as the flow of summer changed in the US with shifting school calendars. Whether you’re...
by Anne Bahr Thompson | Aug 3, 2011 | Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
As far as I know, modern rules of etiquette still dictate that mobile phones, tablets, etc. should not be used at the dinner table. But more and more I’m finding that when the conversation becomes truly engaging, someone always reaches for an electronic device to look...
by Tricia Heywood | Jul 27, 2011 | Brand experiences, Featured, Trends and cultural shifts
So back to the sponsors. The Tour de France official website lists 44 official suppliers and partners, including broadcast and technical partners. Each has their opportunity for brand exposure, much of which happens in the publicity caravan. But the caravan does not...
![The Tour de France is a branding Tour de Force (Part Two)]()
by Tricia Heywood | Jul 26, 2011 | Brand experiences, Featured, Trends and cultural shifts
After a bit of online research, I was intrigued to discover that the Tour de France was the brainchild of a sports writer at L’Auto newspaper and its editor, Henri Desgrange, as a tactic to boost circulation. And, well it worked… the first race in 1903 captured...
