Brand leadership, Featured, Political branding, Reputation management, Trends and cultural shifts
By Anne Bahr Thompson as featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best...
Brand Citizenship®, Brand leadership, Political branding, Reputation management, Trends and cultural shifts
Observations by Anne Bahr Thompson Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside...
Featured, Generational cohorts & differences, How we live, Political branding
Observations by Jaclyn Rosen It was Nick Shore’s MTV Insights Article “Q: What’s the Opposite of Nirvana?” that led me to question the role humor plays in the lives of Millennials and explore a bit more about how marketers are using comedy to capture our attention....
Featured, Movements, Political branding, Reputation management
Observations by Anne Bahr Thompson Hope. What follows it? Especially when you’ve yet to achieve the things you set out to do. Faith. Gratitude. Humility. Action. Although in the run-up to the DNC Barack Obama’s campaigning had lost the spirit of the brand he built in...
Featured, Movements, Political branding, Reputation management
Observations by Anne Bahr Thompson In October 2008, Barack Obama won Ad Age’s Marketer of the Year, beating Apple, Zappo’s, Nike, and Coors. He then went on to win the White House in great part because of his carefully crafted brand. Obama’s message – hope and...
Featured, Generational cohorts & differences, Movements, Political branding
Observations by Ron Thompson With the Presidential election fast approaching, politics have been top of mind for many of the Millennials we’ve been speaking to in the US through CultureQ. In research last December, many started to express Libertarian-like...
