by Jaclyn Rosen | Nov 20, 2012 | Featured, Generational cohorts & differences, How we live, Political branding
It was Nick Shore’s MTV Insights Article “Q: What’s the Opposite of Nirvana?” that led me to question the role humor plays in the lives of Millennials and explore a bit more about how marketers are using comedy to capture our attention. “As someone charged with...
by Anne Bahr Thompson | Sep 8, 2012 | Featured, Movements, Political branding, Reputation management
Hope. What follows it? Especially when you’ve yet to achieve the things you set out to do. Faith. Gratitude. Humility. Action. Although in the run-up to the DNC Barack Obama’s campaigning had lost the spirit of the brand he built in 2008, the messaging at the...
by Anne Bahr Thompson | Sep 1, 2012 | Featured, Movements, Political branding, Reputation management
In October 2008, Barack Obama won Ad Age’s Marketer of the Year, beating Apple, Zappo’s, Nike, and Coors. He then went on to win the White House in great part because of his carefully crafted brand. Obama’s message – hope and change – was simple and consistently...
by Ron Thompson | Aug 18, 2012 | Featured, Generational cohorts & differences, Movements, Political branding
With the Presidential election fast approaching, politics have been top of mind for many of the Millennials we’ve been speaking to in the US through CultureQ. In research last December, many started to express Libertarian-like ideals, mostly in response to...
