by Anne Bahr Thompson | May 7, 2020 | Brand Citizenship®, Brand leadership, Featured, How we live, Movements
In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated for years. More so than before, it is...
by Anne Bahr Thompson | Dec 4, 2013 | Generational cohorts & differences, How we live, Trends and cultural shifts
With so many headlines focusing on privacy concerns, last week we decided to ask CultureQ participants what they thought. And, here’s the overview of what we learned: •Overall, Millennials are either more trusting or just less concerned about privacy issues than...
by Shelly Tan | Feb 15, 2013 | Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
Lazy, obese, and pampered. A few choice myths bandied around about my generation (Millennials). And, of course, then there’s reality. Our latest round of CultureQ (December 2012) reveals we’re actually a pretty earnest lot. Because we’re so uncertain about our futures...
by Jaclyn Rosen | Jan 31, 2013 | Brand loyalty, Featured, Generational cohorts & differences, How we live
Insights from our CultureQ study this Fall revealed technology brands are setting expectations for brand leaders across categories. From industries as diverse as confectionery, retail, home cleaning goods, to make-up we’re seeing evidence of this. And speaking as a...
by Anne Bahr Thompson & Claire Irving | Dec 26, 2012 | Brand Citizenship®, Brand leadership, Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
As we’re awaiting the final results of our end of year study to gain a more in-depth understanding of the Zeitgeist, we’ve been discussing what’s next for brands in 2013 based upon our learning from CultureQ over the past Summer and Autumn. As always, we’ve been...
by Jaclyn Rosen | Nov 20, 2012 | Featured, Generational cohorts & differences, How we live, Political branding
It was Nick Shore’s MTV Insights Article “Q: What’s the Opposite of Nirvana?” that led me to question the role humor plays in the lives of Millennials and explore a bit more about how marketers are using comedy to capture our attention. “As someone charged with...
