Brand Citizenship®, Brand leadership, Featured, How we live, Movements
Observations by Anne Bahr Thompson In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated...
Generational cohorts & differences, How we live, Trends and cultural shifts
With so many headlines focusing on privacy concerns, last week we decided to ask CultureQ participants what they thought. And, here’s the overview of what we learned: •Overall, Millennials are either more trusting or just less concerned about privacy issues than...
Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
Observations by Shelly Tan Lazy, obese, and pampered. A few choice myths bandied around about my generation (Millennials). And, of course, then there’s reality. Our latest round of CultureQ (December 2012) reveals we’re actually a pretty earnest lot. Because we’re so...
Brand loyalty, Featured, Generational cohorts & differences, How we live
Observations by Jaclyn Rosen Insights from our CultureQ study this Fall revealed technology brands are setting expectations for brand leaders across categories. From industries as diverse as confectionery, retail, home cleaning goods, to make-up we’re seeing evidence...
Brand Citizenship®, Brand leadership, Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
As we’re awaiting the final results of our end of year study to gain a more in-depth understanding of the Zeitgeist, we’ve been discussing what’s next for brands in 2013 based upon our learning from CultureQ over the past Summer and Autumn. As always, we’ve been...
Featured, Generational cohorts & differences, How we live, Political branding
Observations by Onesixtyfourth interns It was Nick Shore’s MTV Insights Article “Q: What’s the Opposite of Nirvana?” that led me to question the role humor plays in the lives of Millennials and explore a bit more about how marketers are using comedy to capture our...
