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Brand Baby 2: Captain America runs on Dunkin’

by Claire Irving | Jul 21, 2011 | Brand experiences, Featured, Generational cohorts & differences, How we live

The staff at the Mount Kisco branch of Dunkin’ Donuts could have done with a company sponsoring earplugs rather than promoting superhero donuts during a visit with my three boys. They couldn’t hide their ecstasy as they saw Captain America in Dunkin’s window. I’m not...

Brand Baby 1: Peace. I’m lovin it.

by Claire Irving | Jul 20, 2011 | Brand experiences, Featured, Generational cohorts & differences, How we live

I’m not advocating McDonald’s serves particularly nutritious food. I’ve heard all the stories about the nugget meat being pre-washed in ammonia, scary levels of fructose corn syrup, red dye - the list goes on. A friend of mine tells her kids McDonald’s is a public...
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