by Tricia Heywood | Feb 15, 2014 | Featured, Generational cohorts & differences, Trends and cultural shifts
Brands can focus on helping people feel more in control financially Financial stability is more top of mind this year than in our previous annual CultureQ studies. Millennials, Gen Xers and Boomers alike are more focused on the ability to gain and maintain individual...
by Tricia Heywood | Jan 15, 2014 | Featured, Generational cohorts & differences, Trends and cultural shifts
Millennials are less concerned about the global economy today than they were in 2012 based on our latest CultureQ research results And as their worries about the economy have decreased, their concerns about the environment have steadily increased. UK...
by Anne Bahr Thompson | Dec 4, 2013 | Generational cohorts & differences, How we live, Trends and cultural shifts
With so many headlines focusing on privacy concerns, last week we decided to ask CultureQ participants what they thought. And, here’s the overview of what we learned: •Overall, Millennials are either more trusting or just less concerned about privacy issues than...
by Claire Irving | Sep 15, 2013 | Brand experiences, Featured, Generational cohorts & differences, Trends and cultural shifts
Gen Z: 15 years and younger. Born after 1997. 68 million of them. Only 54% are Caucasian. As the oldest of this blooming generation approach the end of high school (or according to some demographer, begin university) marketers are keen to get greater insight into...
by Claire Irving | Aug 15, 2013 | Brand Citizenship®, Featured, Generational cohorts & differences, Trends and cultural shifts
Summer is the perfect time to people watch, catch up on those podcasts you’ve been meaning to review, and indulge in news articles. So, after a summer of reading, researching, reflecting and of course working, we at Onesixtyfourth have a couple of observations we’d...
by Shelly Tan | Feb 15, 2013 | Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
Lazy, obese, and pampered. A few choice myths bandied around about my generation (Millennials). And, of course, then there’s reality. Our latest round of CultureQ (December 2012) reveals we’re actually a pretty earnest lot. Because we’re so uncertain about our futures...
