by Anne Bahr Thompson | Jun 3, 2017 | Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts
More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
by Anne Bahr Thompson | Dec 7, 2015 | Brand Citizenship®, Featured, Generational cohorts & differences, Reputation management, Trends and cultural shifts
Understand the me-to-we continuum. as printed in HBR.org There are some companies we look at, admire, and say, “Wow, I really want to work for them.” These companies understand that employees are as important as the paying customers who consume the products and...
by Anne Bahr Thompson | Sep 7, 2014 | Brand leadership, Brand loyalty, Featured, Generational cohorts & differences, Trends and cultural shifts
CultureQ research continues to show Millennials rely on favorite brands to feel more emotionally balanced and psychologically fulfilled. Our latest insights reveal five ways brands can develop more valuable relationships with Millennials. 1. Fill the leadership void...
by Anne Bahr Thompson | Jun 15, 2014 | Brand experiences, Featured, Generational cohorts & differences, Trends and cultural shifts
Acts of management shape employer culture Together, each action – big or small – of the employees of a company forms our impressions of a brand. And, each act of management in turn shapes employees’ impressions of their employer. When a company’s brand – its culture...
by Tricia Heywood | May 10, 2014 | Featured, Generational cohorts & differences, Trends and cultural shifts
In an effort to learn more about how upcoming cultural shifts are impacting the workplace for a presentation of our trends to HR executives of a large multinational, we fielded a quick quantitative study. In mid-April we asked 600 Millennials, Gen Xers and Boomers in...
by Tricia Heywood | Mar 31, 2014 | Featured, Generational cohorts & differences, Trends and cultural shifts
We think so. As Millennials’ faith in the economy increases, their views about career paths are also shifting. While being an entrepreneur was the most appealing career path for 2012, respondents to our third annual CultureQ survey on cultural sentiment in the...
