Brand Baby 1: Peace. I’m lovin it.

Brand Baby 1: Peace. I’m lovin it.

I’m not advocating McDonald’s serves particularly nutritious food. I’ve heard all the stories about the nugget meat being pre-washed in ammonia, scary levels of fructose corn syrup, red dye - the list goes on. A friend of mine tells her kids McDonald’s is a public toilet to turn them off. I live in Westchester, NY, where it’s perfectly possible a no carb diet is an entry requirement for country club membership and eating food fresh off the farm is as necessary as having a the latest 4WD, so the concept of eating a chicken McNugget here is stranger than a banker plowing his own snow. Yet there’s something so good about some of their products and then there’s the nostalgia that keeps the brand sweet for me – birthday parties as a kid and post cinema hang out as a teen. As a recently ex-patrioted Brit, I have a slightly different view of McDonald’s than most of my fellow Bedfordians. Post year 2000, McDonald’s actively courted the British middle-class. They remodelled restaurants to feel more like places you could linger in rather than race to get out fast, and put fresher food on the menu to put the emphasis on food fast rather than fast food. If my peer group in the UK are a measure I think they’ve been successful. It was perfectly acceptable to use McDonald’s as a post school pit stop and see other families from school with the same idea. After visiting various branches in NY State I am disappointed to see how grubby and out of date they feel, and even after other outlets...
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