Brand Citizenship®, Brand experiences, Brand leadership, Employee Engagement, Featured, Trends and cultural shifts
Observations by Anne Bahr Thompson Creating a culture that promotes and sincerely embraces diversity, equity and inclusion is foundational to business success. Yet, so many brands I speak to continue to approach #DEI mainly from a compliance and governance...
Brand Citizenship®, Brand experiences, Brand loyalty, Featured, Reputation management
Observations by Anne Bahr Thompson We’re all adept at seeing through crafted messaging, political rhetoric and marketing hype. After all, social media has done an excellent job of training us to curate our images and craft ‘authentic’ profiles. We stylize our Facebook...
Brand experiences, Featured, Generational cohorts & differences, Trends and cultural shifts
Acts of management shape employer culture Together, each action – big or small – of the employees of a company forms our impressions of a brand. And, each act of management in turn shapes employees’ impressions of their employer. When a company’s brand – its culture...
Brand experiences, Featured, Generational cohorts & differences, Trends and cultural shifts
Gen Z: 15 years and younger. Born after 1997. 68 million of them. Only 54% are Caucasian. As the oldest of this blooming generation approach the end of high school (or according to some demographer, begin university) marketers are keen to get greater insight into...
Brand experiences, Featured, Trends and cultural shifts
Observations by Claire Irving I’ve just finished reading MegaChange 50: The world in 2050, written by a group of writers from the Economist. As the title suggests, the book gives a view on the trends shaping the world and its development in the future. Amidst the many...
