Diversity, Equity and Inclusion through Belonging and Community

Brand Citizenship®, Brand experiences, Brand leadership, Employee Engagement, Featured, Trends and cultural shifts

Observations by Anne Bahr Thompson Creating a culture that promotes and sincerely embraces diversity, equity and inclusion is foundational to business success. Yet, so many brands I speak to continue to approach #DEI mainly from a compliance and governance...

Agility, clarity, sincerity, and WE before ME define game play today

Brand leadership, Featured, Political branding, Reputation management, Trends and cultural shifts

By Anne Bahr Thompson as featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best...

All in: take action to shape the next normal

Brand Citizenship®, Brand leadership, Featured, How we live, Movements

Observations by Anne Bahr Thompson In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated...

Do Good book event at Brand Exchange in London

Brand Citizenship®, Brand leadership, Brand loyalty

Anne Bahr Thompson speaks with Paul Morris about her book Do Good, the research that led to the model of Brand Citizenship and creating financial value and social impact.(Click on the text to view the Facebook live stream.)

From Brand Activism to Brand Leadership in the wake of Parkland

Brand Citizenship®, Brand leadership, Political branding, Reputation management, Trends and cultural shifts

Observations by Anne Bahr Thompson Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside...

7 Leadership Virtues People Demand Brands and Political Leaders Embrace

Brand Citizenship®, Brand leadership, Featured, Reputation management

Observations by Anne Bahr Thompson (Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally...