by Anne Bahr Thompson | May 3, 2017 | Brand Citizenship®, Brand leadership, Featured, Movements, Reputation management, Trends and cultural shifts
The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even...
by Anne Bahr Thompson | Jul 5, 2016 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management
OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008.. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...
by Anne Bahr Thompson | Sep 7, 2014 | Brand leadership, Brand loyalty, Featured, Generational cohorts & differences, Trends and cultural shifts
CultureQ research continues to show Millennials rely on favorite brands to feel more emotionally balanced and psychologically fulfilled. Our latest insights reveal five ways brands can develop more valuable relationships with Millennials. 1. Fill the leadership void...
by Anne Bahr Thompson | Jun 3, 2013 | Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts
Weary of being frustrated consumers want to be involved in creating a more positive future As we’ve again been reviewing participants’ hopes, dreams and fears for 2013 from our last round of CultureQ quant, we can’t help but be reminded that people...
by Claire Irving | Mar 7, 2013 | Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts
Poor Amazon. What a difficult few months it has experienced. Back in Summer/Autumn 2012, the brand that defines Internet retailing was riding the crest of a wave. Our CultureQ participants ranked it as both a leader and a good brand citizen. Millennials, Gen Xers and...
by Anne Bahr Thompson | Jan 10, 2013 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured
In 2013, expect to see more leadership brands addressing local issues that are pertinent to their consumers’ lives before they campaign on behalf of global challenges. Technological advancement is a hygienic factor for all brands Why? In many ways, technological...
