by Anne Bahr Thompson | Dec 20, 2020 | Brand Citizenship®, Brand experiences, Brand leadership, Employee Engagement, Featured, Trends and cultural shifts
Creating a culture that promotes and sincerely embraces diversity, equity and inclusion is foundational to business success. Yet, so many brands I speak to continue to approach #DEI mainly from a compliance and governance perspective, not a cultural one. It’s...
by Anne Bahr Thompson | Aug 24, 2020 | Brand leadership, Featured, Political branding, Reputation management, Trends and cultural shifts
As featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best intentions into action....
by Anne Bahr Thompson | May 7, 2020 | Brand Citizenship®, Brand leadership, Featured, How we live, Movements
In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated for years. More so than before, it is...
by Onesixtyfourth | May 11, 2018 | Brand Citizenship®, Brand leadership, Brand loyalty
Anne Bahr Thompson speaks with Paul Morris about her book Do Good, the research that led to the model of Brand Citizenship and creating financial value and social impact.(Click on the text to view the Facebook live stream.)
by Anne Bahr Thompson | Mar 15, 2018 | Brand Citizenship®, Brand leadership, Political branding, Reputation management, Trends and cultural shifts
Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have...
by Anne Bahr Thompson | Dec 12, 2017 | Brand Citizenship®, Brand leadership, Featured, Reputation management
(Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally align themselves with befitting...
