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BRAND CITIZENSHIP: a mechanism for positive change in an ever-evolving, shape-shifting world

by Anne Bahr Thompson | Jul 21, 2020 | Brand Citizenship®, Featured, Movements, Trends and cultural shifts

As featured in Medium on 16 June, 2020. 2020 prologue In June 2018, I had the honor of giving the opening keynote at the Beauty of Sourcing with Respect Conference in Paris hosted by Union for Ethical Biotrade (UEBT). The conference, which was attended by a wider...

Actions matter more than words

by Onesixtyfourth | Jun 3, 2020 | Brand Citizenship®, Featured, Movements, Trends and cultural shifts

All in: take action to shape the next normal

by Anne Bahr Thompson | May 7, 2020 | Brand Citizenship®, Brand leadership, Featured, How we live, Movements

In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated for years. More so than before, it is...

Purpose: Identifying an organizing principle for your brand – and company

by Onesixtyfourth | Dec 13, 2018 | Brand Citizenship®, Featured

Purpose is powerful, responsible, and fiscally smart. Purpose. With investors increasingly focused on long-termism and corporations signing on to the UN’s Sustainable Development goals, it’s the hot topic of the moment. More and more, many business leaders view...

5 Activities to move from Employee Engagement to Fulfillment

by Anne Bahr Thompson | Oct 19, 2018 | Brand Citizenship®, Employee Engagement, Featured

by Anne Bahr Thompson and Kim Essency Pillari* Over the past five years, sentiment about work and workplaces has evolved notably. Today, companies of all sizes are focused on employee engagement and employee well-being as the landscape in which businesses operate...

Trust: the starting point for loyalty, not the endgame

by Anne Bahr Thompson | Aug 6, 2018 | Brand Citizenship®, Brand experiences, Brand loyalty, Featured, Reputation management

We’re all adept at seeing through crafted messaging, political rhetoric and marketing hype. After all, social media has done an excellent job of training us to curate our images and craft ‘authentic’ profiles. We stylize our Facebook posts, Instagram pictures,...
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  • Agility, clarity, sincerity, and WE before ME define game play today
  • BRAND CITIZENSHIP: a mechanism for positive change in an ever-evolving, shape-shifting world
  • Actions matter more than words

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