Manage brand reputation and increase brand loyalty based on influence and engagement
Brand Citizenship Quotient performance tracking assesses impact, how well a brand is delivering benefits across the Me-to-We continuum, and aligning from purpose. It helps identify a strategic roadmap to manage reputation, strengthen brand engagement and loyalty. And become a more responsible business.
Brand Citizenship Quotient Performance Tracking
Brand Citizenship Impact
Based on three years of research with nearly 6000 people, the 5-Steps of Brand Citizenship map to Brand Leadership, Brand Loyalty and Good Corporate Citizenship. Our Brand Citizenship Quotient performance tracking is a dynamic assessment reflective of social trends and the cultural landscape. We periodically recalibrate the attributes and weights based on people’s shifting perceptions and expectations for business.