Performance Tracking

Manage brand reputation and increase brand loyalty based on influence and engagement

Brand Citizenship Quotient performance tracking assesses impact, how well a brand is delivering benefits across the Me-to-We continuum, and aligning from purpose. It helps identify a strategic roadmap to manage reputation, strengthen brand engagement and loyalty. And become a more responsible business.

Brand Citizenship Quotient Performance Tracking
Brand Citizenship Impact

Based on three years of research with nearly 6000 people, the 5-Steps of Brand Citizenship map to Brand Leadership, 
Brand Loyalty and Good Corporate Citizenship. Our Brand Citizenship Quotient performance tracking is a dynamic assessment reflective of social trends and the cultural landscape. We periodically recalibrate the attributes and weights based on people’s shifting perceptions and expectations for business.

Interested in custom Brand Citizenship Quotient performance tracking? Email Email [email protected] or call +1 917 704 7515 or +44 7811 364 301.