Manage brand reputation and increase brand loyalty based on influence and engagement.
Brand Citizenship Quotient performance tracking assesses impact, how well a brand is delivering benefits across the ME2WE continuum, and aligning from purpose. It helps identify a strategic roadmap to become a more responsible business and enhance ESG performance.
Based on three years of research with nearly 6000 people, attributes of the ME2WE continuum of Brand Citizenship map to Brand Leadership, Brand Loyalty and Good Corporate Citizenship. Our Brand Citizenship Quotient performance tracking is a dynamic assessment reflective of social trends and the cultural landscape. We periodically re-calibrate the attributes and weights based on shifting perceptions and expectations for business.