Clarity, Context, Conversation, Community: 4 C’s for brand development in a social, mutual economy
Over the past three years, insights on leadership and favorite brands from Onesixtyfourth’s ongoing CultureQ qualitative and quantitative research project demonstrate that we are entering a new era for business, one that is characterized by mutual benefit and...
Can brands help Millennials feel more optimistic about the world and confident about their lives?
CultureQ research continues to show Millennials rely on favorite brands to feel more emotionally balanced and psychologically fulfilled. Our latest insights reveal five ways brands can develop more valuable relationships with Millennials. 1. Fill the leadership void...
Is There Any Real Value in Values?
Many thanks to Ramesh Jude Thomas of Equitor Consulting in India for contributing this blog post. Earlier this month I had breakfast with my old friend Anne Bahr Thompson in New York. She is an exceptional thinker who used to run the strategy practice at Interbrand....
Is your corporate culture similar to that of a Crew Team, a Country Club or a Boy & Girl Scouts Club?
Acts of management shape employer culture Together, each action – big or small – of the employees of a company forms our impressions of a brand. And, each act of management in turn shapes employees’ impressions of their employer. When a company’s brand – its culture...
Our changing workplace: Cultural shifts are impacting expectations of ’employer’ brands
In an effort to learn more about how upcoming cultural shifts are impacting the workplace for a presentation of our trends to HR executives of a large multinational, we fielded a quick quantitative study. In mid-April we asked 600 Millennials, Gen Xers and Boomers in...
Is optimism about the economy having an influence on Millennials’ career choice?
We think so. As Millennials' faith in the economy increases, their views about career paths are also shifting. While being an entrepreneur was the most appealing career path for 2012, respondents to our third annual CultureQ survey on cultural sentiment in the US and...
What do people hope 2014 will bring?
Brands can focus on helping people feel more in control financially Financial stability is more top of mind this year than in our previous annual CultureQ studies. Millennials, Gen Xers and Boomers alike are more focused on the ability to gain and maintain individual...
Millennials are more optimistic about our economic future
Millennials are less concerned about the global economy today than they were in 2012 based on our latest CultureQ research results And as their worries about the economy have decreased, their concerns about the environment have steadily increased. UK...
Are Millennials more trusting?
With so many headlines focusing on privacy concerns, last week we decided to ask CultureQ participants what they thought. And, here's the overview of what we learned: •Overall, Millennials are either more trusting or just less concerned about privacy issues than Xers...
3-2-1…Make a difference
Observations by Anne Bahr Thompson The conversation about brands doing good is become more and more mainstream. And, as it is, more and more of our CultureQ respondents are telling us that businesses soon will no longer have a choice but to participate. But, how do...