Is your corporate culture similar to that of a Crew Team, a Country Club or a Boy & Girl Scouts Club?
Acts of management shape employer culture Together, each action – big or small – of the employees of a company forms our impressions of a brand. And, each act of management in turn shapes employees’ impressions of their employer. When a company’s brand – its culture...
Our changing workplace: Cultural shifts are impacting expectations of ’employer’ brands
In an effort to learn more about how upcoming cultural shifts are impacting the workplace for a presentation of our trends to HR executives of a large multinational, we fielded a quick quantitative study. In mid-April we asked 600 Millennials, Gen Xers and Boomers in...
Is optimism about the economy having an influence on Millennials’ career choice?
We think so. As Millennials' faith in the economy increases, their views about career paths are also shifting. While being an entrepreneur was the most appealing career path for 2012, respondents to our third annual CultureQ survey on cultural sentiment in the US and...
What do people hope 2014 will bring?
Brands can focus on helping people feel more in control financially Financial stability is more top of mind this year than in our previous annual CultureQ studies. Millennials, Gen Xers and Boomers alike are more focused on the ability to gain and maintain individual...
Millennials are more optimistic about our economic future
Millennials are less concerned about the global economy today than they were in 2012 based on our latest CultureQ research results And as their worries about the economy have decreased, their concerns about the environment have steadily increased. UK...
Are Millennials more trusting?
With so many headlines focusing on privacy concerns, last week we decided to ask CultureQ participants what they thought. And, here's the overview of what we learned: •Overall, Millennials are either more trusting or just less concerned about privacy issues than Xers...
3-2-1…Make a difference
The conversation about brands doing good is become more and more mainstream. And, as it is, more and more of our CultureQ respondents are telling us that businesses soon will no longer have a choice but to participate. But, how do you start? It’s a big world out...
World Z
Gen Z: 15 years and younger. Born after 1997. 68 million of them. Only 54% are Caucasian. As the oldest of this blooming generation approach the end of high school (or according to some demographer, begin university) marketers are keen to get greater insight into...
Cool observations on hot days
Summer is the perfect time to people watch, catch up on those podcasts you’ve been meaning to review, and indulge in news articles. So, after a summer of reading, researching, reflecting and of course working, we at Onesixtyfourth have a couple of observations we’d...
The myth of globalization
I’ve just finished reading MegaChange 50: The world in 2050, written by a group of writers from the Economist. As the title suggests, the book gives a view on the trends shaping the world and its development in the future. Amidst the many fascinating themes and...