Agility, clarity, sincerity, and WE before ME define game play today
As featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best intentions into action....
BRAND CITIZENSHIP: a mechanism for positive change in an ever-evolving, shape-shifting world
As featured in Medium on 16 June, 2020. 2020 prologue In June 2018, I had the honor of giving the opening keynote at the Beauty of Sourcing with Respect Conference in Paris hosted by Union for Ethical Biotrade (UEBT). The conference, which was attended by a wider...
Actions matter more than words
All in: take action to shape the next normal
In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated for years. More so than before, it is...
Purpose: Identifying an organizing principle for your brand – and company
Purpose is powerful, responsible, and fiscally smart. Purpose. With investors increasingly focused on long-termism and corporations signing on to the UN’s Sustainable Development goals, it’s the hot topic of the moment. More and more, many business leaders view...
5 Activities to move from Employee Engagement to Fulfillment
by Anne Bahr Thompson and Kim Essency Pillari* Over the past five years, sentiment about work and workplaces has evolved notably. Today, companies of all sizes are focused on employee engagement and employee well-being as the landscape in which businesses operate...
Trust: the starting point for loyalty, not the endgame
We’re all adept at seeing through crafted messaging, political rhetoric and marketing hype. After all, social media has done an excellent job of training us to curate our images and craft ‘authentic’ profiles. We stylize our Facebook posts, Instagram pictures,...
The new, more human-centered difference
Do Good book event at Brand Exchange in London
Anne Bahr Thompson speaks with Paul Morris about her book Do Good, the research that led to the model of Brand Citizenship and creating financial value and social impact.(Click on the text to view the Facebook live stream.)
From Brand Activism to Brand Leadership in the wake of Parkland
Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have...