2022: Time for Employers to Get Purposeful About Purpose
Observations by Anne Bahr Thompson PURPOSE. It’s a loaded word. Both for corporations and individuals. And while today’s focus on purpose makes us think it’s a new concept, it’s not. For centuries, spiritualists, existentialists, religious scholars and the like have...
We’ll always have hope… Facebook rebrands to Meta
Observations by Anne Bahr Thompson They say honesty is the best policy… so I’ll be frank. Having written a book Do Good and advocating for the merits of Brand Citizenship for the past 10 years, I’m not necessarily a Facebook fan. Over the course of the research that...
The Great Resignation is not new/s: Employees First
Observations by Anne Bahr Thompson While the global pandemic has been the trigger for the Great Resignation, cultural shifts that contributed to the new mindset about work have been visible for many years. As early as 2006, CultureQ research identified Millennials...
5 guidelines for transforming culture & rewriting your employer narrative
Observations by Anne Bahr Thompson Calling it quits: employees demand a new narrative for success. We’re at a critical transition point. With Microsoft’s 2021 Work Trend Index finding more than 40% of the global workforce is considering leaving their employer this...
Diversity, Equity and Inclusion through Belonging and Community
Observations by Anne Bahr Thompson Creating a culture that promotes and sincerely embraces diversity, equity and inclusion is foundational to business success. Yet, so many brands I speak to continue to approach #DEI mainly from a compliance and governance...
Agility, clarity, sincerity, and WE before ME define game play today
By Anne Bahr Thompson as featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best...
BRAND CITIZENSHIP: a mechanism for positive change in an ever-evolving, shape-shifting world
By Anne Bahr Thompson as featured in Medium on 16 June, 2020. 2020 prologue In June 2018, I had the honor of giving the opening keynote at the Beauty of Sourcing with Respect Conference in Paris hosted by Union for Ethical Biotrade (UEBT). The conference, which was...
Actions matter more than words
All in: take action to shape the next normal
Observations by Anne Bahr Thompson In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated...
Purpose: Identifying an organizing principle for your brand – and business
Purpose is powerful, responsible, and fiscally smart. Purpose. With investors increasingly focused on long-termism and corporations signing on to the UN’s Sustainable Development goals, it’s the hot topic of the moment. More and more, many business leaders view...