7 Leadership Virtues People Demand Brands and Political Leaders Embrace
(Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally align themselves with befitting...
5 steps to put people first & cultivate a winning brand
More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
The call for brands to do good grows stronger
The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even...
Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns
OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008.. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...
The Intangible Things Employees Want from Employers
Understand the me-to-we continuum. as printed in HBR.org There are some companies we look at, admire, and say, “Wow, I really want to work for them.” These companies understand that employees are as important as the paying customers who consume the products and...
5 Steps for Brands to Do Good – for customers, employees, other stakeholders, society & the planet
The playing field for marketing has changed. Business as usual—with marketers and ad agencies running the show and consumers coming along for the ride—no longer speaks to the needs, longings, and practical realities of our modern society. The global economy,...
In 2015, investors will bet more on brands with a transparent, long-term focus
For decades, many people have considered corporate efforts to fund social and environmental programs public relations campaigns designed more to boost brand reputation at best and, at worst, a way to right wrongs. Positive reactions to exposed negative actions – part...
Clarity, Context, Conversation, Community: 4 C’s for brand development in a social, mutual economy
Over the past three years, insights on leadership and favorite brands from Onesixtyfourth’s ongoing CultureQ qualitative and quantitative research project demonstrate that we are entering a new era for business, one that is characterized by mutual benefit and...
Can brands help Millennials feel more optimistic about the world and confident about their lives?
CultureQ research continues to show Millennials rely on favorite brands to feel more emotionally balanced and psychologically fulfilled. Our latest insights reveal five ways brands can develop more valuable relationships with Millennials. 1. Fill the leadership void...
Is There Any Real Value in Values?
Many thanks to Ramesh Jude Thomas of Equitor Consulting in India for contributing this blog post. Earlier this month I had breakfast with my old friend Anne Bahr Thompson in New York. She is an exceptional thinker who used to run the strategy practice at Interbrand....