Purpose: Identifying an organizing principle for your brand – and company
Purpose is powerful, responsible, and fiscally smart. Purpose. With investors increasingly focused on long-termism and corporations signing on to the UN’s Sustainable Development goals, it’s the hot topic of the moment. More and more, many business leaders view...
5 Activities to move from Employee Engagement to Fulfillment
by Anne Bahr Thompson and Kim Essency Pillari* Over the past five years, sentiment about work and workplaces has evolved notably. Today, companies of all sizes are focused on employee engagement and employee well-being as the landscape in which businesses operate...
Trust: the starting point for loyalty, not the endgame
We’re all adept at seeing through crafted messaging, political rhetoric and marketing hype. After all, social media has done an excellent job of training us to curate our images and craft ‘authentic’ profiles. We stylize our Facebook posts, Instagram pictures,...
The new, more human-centered difference
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Do Good book event at Brand Exchange in London
Anne Bahr Thompson speaks with Paul Morris about her book Do Good, the research that led to the model of Brand Citizenship and creating financial value and social impact.(Click on the text to view the Facebook live...
From Brand Activism to Brand Leadership in the wake of Parkland
Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have...
7 Leadership Virtues People Demand Brands and Political Leaders Embrace
(Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally align themselves with befitting...
5 steps to put people first & cultivate a winning brand
More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
The call for brands to do good grows stronger
The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even...
Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns
OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008.. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...