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The Tour de France is a branding Tour de Force (Part One)

by Tricia Heywood | Jul 25, 2011 | Brand experiences, Featured, Trends and cultural shifts

I recently made the pilgrimage to Southwest France to follow the Tour de France. As a keen fan for several years now, I appreciated the Tour de France as the world’s most famous multi-day bike race and the most fervently supported and anticipated sporting event...
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