by Tricia Heywood | May 10, 2014 | Featured, Generational cohorts & differences, Trends and cultural shifts
In an effort to learn more about how upcoming cultural shifts are impacting the workplace for a presentation of our trends to HR executives of a large multinational, we fielded a quick quantitative study. In mid-April we asked 600 Millennials, Gen Xers and Boomers in...
by Tricia Heywood | Mar 31, 2014 | Featured, Generational cohorts & differences, Trends and cultural shifts
We think so. As Millennials’ faith in the economy increases, their views about career paths are also shifting. While being an entrepreneur was the most appealing career path for 2012, respondents to our third annual CultureQ survey on cultural sentiment in the...
by Tricia Heywood | Feb 15, 2014 | Featured, Generational cohorts & differences, Trends and cultural shifts
Brands can focus on helping people feel more in control financially Financial stability is more top of mind this year than in our previous annual CultureQ studies. Millennials, Gen Xers and Boomers alike are more focused on the ability to gain and maintain individual...
by Tricia Heywood | Jan 15, 2014 | Featured, Generational cohorts & differences, Trends and cultural shifts
Millennials are less concerned about the global economy today than they were in 2012 based on our latest CultureQ research results And as their worries about the economy have decreased, their concerns about the environment have steadily increased. UK...
by Tricia Heywood | Jul 11, 2012 | Brand experiences, Brand loyalty, Featured
I recently had what I consider to be an outstanding customer service experience. I’d been looking, looking, looking for an area rug to, not just fill the space under my coffee table, but to make my new apartment cozier. I’d been close to pulling the trigger a few...
