Gen Y: Then there’s the reality

Lazy, obese, and pampered. A few choice myths bandied around about my generation (Millennials). And, of course, then there’s reality. Our latest round of CultureQ (December 2012) reveals we’re actually a pretty earnest lot. Because we’re so uncertain about our futures we’re intent on staying healthy, completing our education, doing our best and working hard towards getting a job. So based on the insights I’ve gleaned so far from our Millennial panel I thought I’d let you know some of the things that are really going through our minds.  Keep your eyes open because there are more insights to come…. 1. Health and Sickness Generation Y’s overall health is marked by obesity, with figures such as Michelle Obama decrying the health issue as a “national security threat.” However, despite this epidemic — or perhaps because of it — many participants of our CultureQ survey named personal health as an important goal of their lives. Almost 20% of both females and males aged 16-30 cited weight loss, exercise, or simply general fitness as a goal. “My goal is to lead a healthy lifestyle, by not eating fast food or drinking soda at all.” Gen Y, also known as the Millennial generation, has grown up in the information era. With access to comprehensive product information thanks to the Internet, Millennials have the ability to find the best services and items to promote a healthy lifestyle. Millennials’ age and life stage are also likely factors in their willingness to participate in fitness pursuits. Many of them are are high school and college students and therefore have access to team sports, free campus...

Spotlight on Google: don’t be evil

Quick, answer this question: How many miles is the earth’s surface from the moon? Time’s up. Did you get around 238,857 miles? More importantly, how did you get that answer? Chances are you Googled it. Google. The noun that became a verb. Have a question? Google it. Can’t find directions? Google it. Need anything at all? Google it. Rarely has a company held such a ubiquitous influence over society. Hitwise, which measures internet traffic, reported in July 2012 that Google accounted for 65.70 percent of all searches in the United States. Google’s contribution to the mobile world, Android, has nearly 52 percent of the market share for smartphones. (Apple is around 34 percent.) Gmail has around 425 million users as of June 2012. Google Books seeks to digitize all known books and magazines. In 2008, Google even invested in a DNA sequencing company. The list goes on and on, and a quick read can make Google seem rather ominous, like an empire seeking a monopoly on all industries. After all, Google controls what information we receive, how we receive it, and how we share it, a daunting idea that would horrify the Orwells of the world. Yet, based on much of our CultureQ research, Millennials view Google as just the opposite. Overwhelmingly, Google is seen as a socially conscious, responsible, helpful company. How did this come to be? The oft-quoted motto of Google is “Don’t be evil.” Perhaps it’s just that simple. The pre-internet age of industry operated under the idea that companies could create destinations for users, to “control” consumers, in a sense. Unlike those old-media companies, Google...