by Lance Pauker | May 28, 2012 | Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
We generally think of brands within the context of our everyday lives; what we should wear, what car we should drive, where we should eat. It’s that endless permeation that ultimately makes up our identity. Two neighbors may wake up and drive to the same office...
by Lance Pauker | Feb 13, 2012 | Brand Citizenship®, Brand leadership, Featured, Movements
At Onesixtyfourth, we’ve been talking a lot about the ability for brands to forge new attitudes regarding social responsibility. That a true leadership brand will tend to transcend the preconceived notions surrounding their industry, despite the surrounding narratives...
by Lance Pauker | Jan 18, 2012 | Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
“What truly has value is what’s differentiated. And sadly these days, just having a college degree doesn’t exactly differentiate you.” The quote above, extracted from our CultureQ study, offers an interesting take on achievement. Achievement defined by the “get good...
by Lance Pauker | Dec 16, 2011 | Featured, Generational cohorts & differences, Trends and cultural shifts
We are all a series of contradictions. We claim we all have these really unique and distinct identities, yet we all wear jeans that are likely within a few shades of each other. We claim we are contributing members of society—productive, and eager to learn—yet we...
by Lance Pauker | Nov 21, 2011 | Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
In 1998, I bought my first and last CD. I had received a gift card to Borders for my birthday, and, as an eight year old who thought he was too cool to read a book, I ventured into the store’s now defunct music section. I remember being oddly intimidated by the...
