by Claire Irving | Aug 22, 2011 | Brand experiences, Featured, Generational cohorts & differences, How we live
Deeply asleep. My eyelids are pried open. Two huge blue eyes meet my hazy gaze. They belong to my cherubic two-year old son. I glance at the clock, and groan – 4.50am. IPAD, IPAD he says persistently. Until a few weeks ago he could barely say his brother’s...
by Claire Irving | Aug 15, 2011 | Brand experiences, Brand leadership, Brand loyalty, Featured, How we live
Last year we moved from the UK to the States. There’s not much I miss about England – certainly not the British weather, whining as a national sport or even the National Health Service. Yet, one thing I miss more and more is our BMW. We were proud owners of a silver...
by Claire Irving | Aug 10, 2011 | Brand experiences, Brand loyalty, Featured, Generational cohorts & differences, How we live
This summer marked our first foray into day camp. Coming from the UK, where the concept of camp doesn’t widely exist, I initially felt guilty about filling up my kids’ summer holiday with more routine. But, then I remembered last summer. June 2010 and freshly off...
by Claire Irving | Jul 21, 2011 | Brand experiences, Featured, Generational cohorts & differences, How we live
The staff at the Mount Kisco branch of Dunkin’ Donuts could have done with a company sponsoring earplugs rather than promoting superhero donuts during a visit with my three boys. They couldn’t hide their ecstasy as they saw Captain America in Dunkin’s window. I’m not...
by Claire Irving | Jul 20, 2011 | Brand experiences, Featured, Generational cohorts & differences, How we live
I’m not advocating McDonald’s serves particularly nutritious food. I’ve heard all the stories about the nugget meat being pre-washed in ammonia, scary levels of fructose corn syrup, red dye – the list goes on. A friend of mine tells her kids McDonald’s is a...
