by Claire Irving | Nov 2, 2012 | Brand Citizenship®, Brand experiences, Brand leadership, Featured, How we live, Reputation management
October 29th 2012. No power. No cell phone reception. No water – we’re on a well. This is our situation in the wake of Hurricane Sandy. It could have been so much worse. Whole communities across the North East of America have been devastated, thousands of houses...
by Claire Irving | Aug 30, 2012 | Brand experiences, Brand leadership, Brand loyalty, Featured
Our latest CultureQ study, which was conducted over the summer, is focused on understanding the attributes that distinguish a favorite brand from those of a category leader, and a good brand citizen. We’ve been speaking a lot about favorite brands in our office...
by Claire Irving | May 14, 2012 | Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
Watching Mad Men’s Peggy smoking a spliff while bashing out copy on her typewriter, I found myself reflecting on the 1960’s and the rebellion that defined the cohort that came of age during that era. As 70 million post-war Baby Boomers became teenagers and young...
by Claire Irving | Mar 5, 2012 | Brand experiences, Featured, Generational cohorts & differences
Gen Y are rapidly becoming the generation equivalent of Apple. They are fascinating and we admire them; however, there’s no shortage of opinion about them. As the knowledge market about Gen Y grows more saturated, attention is turning to the next generation, Gen Z. ...
by Claire Irving | Dec 5, 2011 | Brand experiences, Featured, Generational cohorts & differences
Ben and Jerry’s both indulges and mystifies me in roughly equal measure. Their super delicious and refreshing products are guaranteed to put me a good mood especially after grocery shopping with the three boys in tow. Indeed, bribing the boys with a visit to the Mount...
