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World Z

by Claire Irving | Sep 15, 2013 | Brand experiences, Featured, Generational cohorts & differences, Trends and cultural shifts

Gen Z: 15 years and younger. Born after 1997. 68 million of them. Only 54% are Caucasian. As the oldest of this blooming generation approach the end of high school (or according to some demographer, begin university) marketers are keen to get greater insight into...

Cool observations on hot days

by Claire Irving | Aug 15, 2013 | Brand Citizenship®, Featured, Generational cohorts & differences, Trends and cultural shifts

Summer is the perfect time to people watch, catch up on those podcasts you’ve been meaning to review, and indulge in news articles. So, after a summer of reading, researching, reflecting and of course working, we at Onesixtyfourth have a couple of observations we’d...

The myth of globalization

by Claire Irving | Jul 10, 2013 | Brand experiences, Featured, Trends and cultural shifts

I’ve just finished reading MegaChange 50: The world in 2050, written by a group of writers from the Economist. As the title suggests, the book gives a view on the trends shaping the world and its development in the future. Amidst the many fascinating themes and...

J.C. Penney: we learned to listen to you

by Claire Irving | May 3, 2013 | Brand experiences, Brand loyalty, Featured

To secure loyalty, a brand’s experience should reflect its consumers’ values, lifestyles and interests, sincerely deliver its promise and credibly reflect its heritage. People want to see themselves as part of the brand; sometimes a slightly more polished version but...

Amazon: Keep calm & consistently practice good brand citizenship

by Claire Irving | Mar 7, 2013 | Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts

Poor Amazon. What a difficult few months it has experienced. Back in Summer/Autumn 2012, the brand that defines Internet retailing was riding the crest of a wave. Our CultureQ participants ranked it as both a leader and a good brand citizen. Millennials, Gen Xers and...
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Recent posts

  • Diversity, Equity and Inclusion through Belonging and Community
  • Agility, clarity, sincerity, and WE before ME define game play today
  • BRAND CITIZENSHIP: a mechanism for positive change in an ever-evolving, shape-shifting world

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