by Anne Bahr Thompson | Dec 12, 2017 | Brand Citizenship®, Brand leadership, Featured, Reputation management
(Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally align themselves with befitting...
by Anne Bahr Thompson | Jun 3, 2017 | Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts
More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
by Anne Bahr Thompson | May 3, 2017 | Brand Citizenship®, Brand leadership, Featured, Movements, Reputation management, Trends and cultural shifts
The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even...
by Anne Bahr Thompson | Jul 5, 2016 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management
OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008.. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...
by Anne Bahr Thompson | Dec 7, 2015 | Brand Citizenship®, Featured, Generational cohorts & differences, Reputation management, Trends and cultural shifts
Understand the me-to-we continuum. as printed in HBR.org There are some companies we look at, admire, and say, “Wow, I really want to work for them.” These companies understand that employees are as important as the paying customers who consume the products and...
