by Anne Bahr Thompson | Aug 24, 2020 | Brand leadership, Featured, Political branding, Reputation management, Trends and cultural shifts
As featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best intentions into action....
by Anne Bahr Thompson | Jul 21, 2020 | Brand Citizenship®, Featured, Movements, Trends and cultural shifts
As featured in Medium on 16 June, 2020. 2020 prologue In June 2018, I had the honor of giving the opening keynote at the Beauty of Sourcing with Respect Conference in Paris hosted by Union for Ethical Biotrade (UEBT). The conference, which was attended by a wider...
by Anne Bahr Thompson | May 7, 2020 | Brand Citizenship®, Brand leadership, Featured, How we live, Movements
In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated for years. More so than before, it is...
by Anne Bahr Thompson | Oct 19, 2018 | Brand Citizenship®, Employee Engagement, Featured
by Anne Bahr Thompson and Kim Essency Pillari* Over the past five years, sentiment about work and workplaces has evolved notably. Today, companies of all sizes are focused on employee engagement and employee well-being as the landscape in which businesses operate...
by Anne Bahr Thompson | Aug 6, 2018 | Brand Citizenship®, Brand experiences, Brand loyalty, Featured, Reputation management
We’re all adept at seeing through crafted messaging, political rhetoric and marketing hype. After all, social media has done an excellent job of training us to curate our images and craft ‘authentic’ profiles. We stylize our Facebook posts, Instagram pictures,...
