Brand Citizenship®, Employee Engagement, Featured, Organizational culture, Trends and cultural shifts
Observations by Anne Bahr Thompson Calling it quits: employees demand a new narrative for success. We’re at a critical transition point. With Microsoft’s 2021 Work Trend Index finding more than 40% of the global workforce is considering leaving their employer this...
Brand Citizenship®, Brand experiences, Brand leadership, Employee Engagement, Featured, Trends and cultural shifts
Observations by Anne Bahr Thompson Creating a culture that promotes and sincerely embraces diversity, equity and inclusion is foundational to business success. Yet, so many brands I speak to continue to approach #DEI mainly from a compliance and governance...
Brand leadership, Featured, Political branding, Reputation management, Trends and cultural shifts
By Anne Bahr Thompson as featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best...
Brand Citizenship®, Featured, Movements, Trends and cultural shifts
By Anne Bahr Thompson as featured in Medium on 16 June, 2020. 2020 prologue In June 2018, I had the honor of giving the opening keynote at the Beauty of Sourcing with Respect Conference in Paris hosted by Union for Ethical Biotrade (UEBT). The conference, which was...
Brand Citizenship®, Brand leadership, Featured, How we live, Movements
Observations by Anne Bahr Thompson In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated...
