by Anne Bahr Thompson | May 11, 2018 | Brand Citizenship®, Brand leadership, Brand loyalty
Anne Bahr Thompson speaks with Paul Morris about her book Do Good, the research that led to the model of Brand Citizenship and creating financial value and social impact.(Click on the text to view the Facebook live...
by Anne Bahr Thompson | Mar 15, 2018 | Brand Citizenship®, Brand leadership, Political branding, Reputation management, Trends and cultural shifts
Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have...
by Anne Bahr Thompson | Dec 12, 2017 | Brand Citizenship®, Brand leadership, Featured, Reputation management
(Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally align themselves with befitting...
by Anne Bahr Thompson | Jun 3, 2017 | Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts
More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
