Proprietary knowledge that keeps you ahead
Brands are unifying platforms for business operations and policies. In a social world, competitive advantage depends on a deep real-time understanding of how people’s relationships with them are shifting.
CultureQ® began as a client project focused on Millennials in 2007. It became a proprietary research program from Fall 2011 through Spring 2019. It synthesized our on-going dialogues with Millennials with exploratory research, quantitative studies among Millennials, Xers and Boomers and real life observation. We used the constant comparative process, iterative analysis and inductive reasoning to gain foresight into the underlying cultural drivers that shift people’s interactions with brands.
CultureQ® grounded our custom programs for B2B and B2C brands in insight and provided actionable strategy. We continue to design and conduct all of our research ourselves and incorporate interactive workshops into our process so our clients can apply the learning immediately.
Although much of our CultureQ research evolved to be proprietary and reserved for clients, we’re happy to share old, breakthrough reports. Email us at [email protected]