As the core team, Anne Bahr Thompson, Tricia Heywood and Claire Irving personally manage every aspect of each client relationship. We draw upon our longstanding specialist partnerships to bring their particular expertise to each engagement as appropriate.
The People behind Onesixtyfourth
Anne sees the world differently and synthesizes seemingly discrete things in new ways that make for a greater, more successful whole. As a natural problem-solver who rarely accepts things as they are, she is most energized when using the brand to transform organizations’ relationships with themselves, the marketplace and the wider world. Well-versed inside and outside of the boardroom, she focuses on uniting brand development with business objectives and executing strategy that enhances a brand’s financial and social value. Continue Reading
Having more than twenty-five years of experience in brand development, marketing and research, Anne brings the knowledge and understanding that only comes from interacting with a lengthy list of the world’s most prestigious brands across a wide range of categories, from vodka to travel to technology and finance, to every client and every project. Her CV includes five years as head of the consulting businesses for Interbrand in the US and London. There, she focused on integrating brand valuation, research, strategy and naming, transforming them into a more holistic offering, which resulted in more inspired implementation and meaningful business results. Following Interbrand, Anne founded Onesixtyfourth, which she later merged into Sterling Brands’ London office, and recently relaunched in NY. Her early career was rooted in research, strategic planning and product management, first at Chemical Bank (now JPMorganChase) and later at Bankers Trust (now Deutshe Bank). Before receiving her MBA, her first ‘real’ job was at Grey Advertising.
On top of all that? Anne is extremely proud of the work she has done for a number of non-profit and humanitarian aid organizations, both large and small. She also believes that people should never stop learning and recently studied fine and decorative arts at Christie’s Education and the V&A in London and was certified as an Image Consultant at the Image Resource Center of New York.
Tricia focuses most of her time on the research side of things. She is passionate about finding out what motivates people to engage with a brand, both internally and externally. She’s conducted qualitative and quantitative research programs with a focus on using research to help drive branding and communications strategies. Her strength is identifying commonalities and differences from the data and then weaving it into a story that informs the strategy. Continue Reading
Tricia’s breadth goes beyond just research. She brings fifteen years experience in marketing, communications and strategic research, on both the agency and client sides. And, she definitely has the international thing covered: she’s lived and worked in five countries on three continents, has worked or played in nearly 50 countries, and holds a Masters of International Management. She loves rolling up her sleeves and diving into different cultures and has conducted first-hand research in 14 countries (including The Republic of Congo, Malawi and Uganda). Tricia began her career in consumer research in Bangkok, conducting brand development tracking studies for Colgate, Nestle and Eveready. She’s also worked on communications research projects for blue-chip clients such as Ingersoll-Rand, Capitol One, Pfizer, PhRMA and FEMA while at KRC Research in New York.
Tricia spent five years as the Marketing Director for a start-up alternative energy consumer product company in London, ran the Vancouver office for Weber Shandwick Worldwide, consulted with a sponsorship strategy agency, worked on the 2010 Winter Olympic and Paralympic Games and most recently joined Anne and Claire to redefine the AEGON Asset Management brand and re-launch Onesixtyfourth in New York.
Claire is one of those people who can really filter down abstract ideas into concrete explanations. With a psychology degree and currently completing a Masters in psychodynamic theory, she is fascinated by the interplay between conscious and unconscious motivation. She has brought this deep curiosity to branding and marketing communications for the past twelve years. Continue Reading
Claire worked with Anne at Interbrand in London, where she focused on brand strategy and execution for the likes of Barclays Bank, Pearson Plc, Glaxo, Scandinavian Airlines and British Airways.
Like the rest of the Onesixtyfourth core team, Claire has also worked on the client side of the table. She joined Barclays Bank in 2004 as a Senior Brand Manager on the central brand team. She worked with multiple internal teams across the Barclays Group, its constituent companies, product areas and geographic markets and external agencies. Claire re-joined Anne in 2009 to work on Save the Children and The Body Shop before rebranding AEGON Asset Management and has recently moved to New York to re-launch Onesixtyfourth.