It’s fair to say that any consultancy is only as good as its people. Our partners personally manage each client relationship, and our longstanding specialist partnerships bring expertise to each engagement as appropriate.
Anne sees the world differently and synthesizes seemingly discrete things in new ways that make for a greater, more successful whole. As a natural problem-solver who focuses on opportunities for progress, she is most energized helping brands transform their relationships with consumers, stakeholders, the marketplace and the wider world. Well-versed inside and outside of the boardroom, she unites brand development with business objectives to enhance a brand’s financial and social value. Continue Reading
Having more than twenty-five years of experience in brand development, marketing and research, Anne brings the knowledge and understanding that only comes from interacting with a lengthy list of the world’s most prestigious brands across a wide range of categories, including adidas, Aegon, Alcan, American Red Cross, American Cancer Society, BP, Citibank, Hard Rock Cafe, IBM, ING, Jameson Irish Whiskey, JPMorganChase, Kingfisher, Microsoft, Motorola, Pearson, Pepsi, Quaker Oats, Reuters, Roche, Save the Children, Scandinavian Airlines, Sony, Stolichnaya, Symantec, Tri-Star Entertainment, & Waitrose/John Lewis Partnership, amongst many others. Her CV includes five years as head of the consulting businesses for Interbrand in the US and London. There, she focused on integrating brand valuation, research, strategy and naming into a more holistic offering, which resulted in more inspired implementation and meaningful business results. Following Interbrand, Anne founded Onesixtyfourth, which she later merged into Sterling Brands’ London office, and recently relaunched in NY. Her early career was rooted in research, strategic planning and product management, first at Chemical Bank (now JPMorganChase) and later at Bankers Trust (now Deutsche Bank). Before receiving her MBA, her first ‘real’ job was at Grey Advertising.
Anne is also extremely proud of the work she has done professionally and personally for a number of non-profit and humanitarian aid organizations, both large and small.
Tricia is passionate about finding out what motivates people to engage with brands, both internally and externally. She’s conducted qualitative and quantitative research programs with a focus on using research to help drive branding and communications strategies. Her strength is identifying commonalities and differences from the data and then weaving it into a story that informs the business proposition and brand strategy. Continue Reading
Tricia’s breadth goes beyond just research. She brings fifteen years experience in marketing, communications and strategic research, on both the agency and client sides. And, she definitely has the international thing covered: she’s lived and worked in five countries on three continents, has worked or played in more than 50 countries, and holds a Masters of International Management. She loves rolling up her sleeves and diving into different cultures and has conducted research first-hand in 14 countries (including The Republic of Congo, Malawi and Uganda). Tricia began her career in consumer research in Bangkok, conducting brand development tracking studies for Colgate, Nestle and Eveready. She’s also worked on communications and branding research projects for blue-chip clients such as Ingersoll-Rand, Capitol One, Pfizer, PhRMA, FEMA and Aegon Asset Management.
Tricia spent five years as the Marketing Director for a start-up alternative energy consumer product company in London, ran the Vancouver office for Weber Shandwick Worldwide, consulted with a sponsorship strategy agency, worked on the 2010 Winter Olympic and Paralympic Games, and has held an Executive Director role for a non-profit that builds playgrounds in the US and Haiti.
Chris focuses on integrating strategy and creativity to drive business and brand value. He founded Onesixtyfourth’s design partner, Whitestone International, to specialize in building brands through marketing, communications and commercial programs. Continue Reading
With business at the heart of Whitestone’s philosophy, its clients including FIFA, IAAF, Aegon, Le Meridien, PrivateSea, AstraZeneca, Reebok, Adidas, Kudos, the Olympic Council of Asia, Ricoh and others have had their business and brand objectives consistently realized.
Chris played a pioneering role as a director and creative director at Interbrand from 1990–2000. During his tenure he helped develop the business and led numerous national and international brand strategy, identity, communications and marketing programs for brands such as Volvo, AstraZeneca, BiC, Hewlett Packard, British Airways, American Airlines, Qantas, Oxfam, Interactive Investor International, UBS Warburg, Coca-Cola, Bass, Scottish and Newcastle, Mobil, Royal Mail and IBM, amongst others. He also played an integral part in transferring corporate brand strategy and design to fit sports models such as FIFA, ATP Tennis Masters Series and the International Basketball Federation.
Chris is currently a trustee of R4UK – the sister charity of Rugby USA, which focuses on sports as a key driver of mental strength and physical well-being for under privileged and disenfranchised youth. He has been a Director of British Universities & College Sports and a Coolbrands Council member. He is also a regular speaker at business conferences and commentator on national news, including Sky, Channel 4, Channel 5, 5 Live and a wide variety of sports and national press.