1/64th Inspiration {ourBlog}

Millennials: Humor them

It was Nick Shore’s MTV Insights Article “Q: What’s the Opposite of Nirvana?” that led me to question the role humor plays in the lives of Millennials and explore a bit more about how marketers are using comedy to capture our attention. “As someone charged with studying Millennial behaviors, motivations, insights and trends I have, [...]

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Good Brand Citizenship, in the wake of Hurricane Sandy

October 29th 2012. No power. No cell phone reception. No water – we’re on a well. This is our situation in the wake of Hurricane Sandy. It could have been so much worse. Whole communities across the North East of America have been devastated, thousands of houses arbitrarily rearranged, businesses forced to close, not to [...]

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Spotlight on Google: don’t be evil

Quick, answer this question: How many miles is the earth’s surface from the moon? Time’s up. Did you get around 238,857 miles? More importantly, how did you get that answer? Chances are you Googled it. Google. The noun that became a verb. Have a question? Google it. Can’t find directions? Google it. Need anything at [...]

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