Onesixtyfourth was born in 2003, after we spent many years working on the client side and later as consultants. Starting a boutique consultancy offered us the luxury of getting closer to consumers and understanding their lives in the broadest context. This strongly reignited our curiosity about how cultural and social shifts impact people’s relationships with brands and each other. And, ultimately resulted in the creation of CultureQ, our window on sentiment and monitor of trends.
Our focus is on helping brands integrate values that enrich people’s daily lives and connect their stakeholders to something bigger than themselves – their communities, their country, people across the world, and the planet. That’s what we call good Brand Citizenship, something that is now an essential for category leadership.