Our Name

The story behind our name

Horus the great Falcon had a mortal enemy. Evil Seth tore out his eye, and ripped it apart.
One skirmish in a life-long battle. But Thoth the healer had confidence. Knowing that Horus was still strong he set out to remake his eye. Thoth measured the fragments, and each was a fraction of the eye: a half, a quarter, an eighth… And when Horus’ eye was back together, the fractions again added up. But to just 63/64ths. Why so? The final piece of the puzzle was one that couldn’t be measured.

It was Thoth’s inspiration. His ingenuity. His vision.

It’s an Egyptian story, with a modern moral. To understand, to succeed, there are lots of things you need to measure. Things to take apart. But when you put them back together, you need to leave a little room. Room for something you can’t predict: inspiration, ingenuity, vision. Room for something that will move people.

Onesixtyfourth that makes the whole complete.