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News Articles

      Articles

  • 23 May 2013 — MediaPost Engage: Boomers - New Branding Rules
  • 3 April 2013 — The Wise Marketer What really drives the Millennial consumer?
  • 26 March 2013 — Edelman 8095 What Worries Millennials? According to Onesixtyfourth’s CultureQ Research: Academic Achievement, Personal Accomplishment and the Global Economy
  • 25 March 2013 — Brandchannel McDonald’s Struggles to Woo Millennials
  • 25 March 2013 — Package Design Magazine What Worries Millennials? Find Out What Onesixtyfourth’s CultureQ Research Yields
  • 21 February, 2013 — The Wise Marketer Global Brand Leadership begins at Home
  • 28 January 2013 — Media Post MarketingDaily The Changing Face of Brand Leadership
  • 16 January 2013 — Companies for Good Blog Brand Citizenship Rules
  • 4 January, 2013 — Package Design What’s next for Brands in 2013? Seven Predictions from Onesixtyfourth’s CultureQ Research
  • 12 December 2012 — MarketingDaily Would You Cheat on Your Favorite Brand?
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Cover for CultureQ: The new brand loyalty & leadership

Deepen customer loyalty, strengthen social influence, enhance brand reputation.

Thought Pieces

  • CultureQ: Millennial Misconceptions
  • CultureQ: The Seven New Rules for Brand Leadership
  • CultureQ: Millennials rewriting our cultural story for brands one mash-up at a time
  • CultureQ 2012: Trend Highlights
  • Strong brands garner assets 2011
  • Brand Positioning and Creation
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