ONESIXTYFOURTH

J.C. Penney: we learned to listen to you

Claire — Fri, 03 May 2013 18:44:14 +0000

To secure loyalty, a brand’s experience should reflect its consumers’ values, lifestyles and interests, sincerely deliver its promise and credibly reflect its heritage. People want to see themselves as part of the brand; sometimes a slightly more polished version but never a dramatically different persona that feels out of step with their life. Given this [...]

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Amazon: Keep calm & consistently practice good brand citizenship

Claire — Thu, 07 Mar 2013 14:07:45 +0000

Poor Amazon. What a difficult few months it has experienced. Back in Summer/Autumn 2012, the brand that defines Internet retailing was riding the crest of a wave. Our CultureQ participants ranked it as both a leader and a good brand citizen. Millennials, Gen Xers and Baby Boomers alike in the UK and US believed Amazon [...]

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Gen Y: Then there’s the reality

Shelly — Fri, 15 Feb 2013 13:36:46 +0000

Lazy, obese, and pampered. A few choice myths bandied around about my generation (Millennials). And, of course, then there’s reality. Our latest round of CultureQ (December 2012) reveals we’re actually a pretty earnest lot. Because we’re so uncertain about our futures we’re intent on staying healthy, completing our education, doing our best and working hard [...]

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Brands: nurturing deeper connections is good business

Jaclyn — Thu, 31 Jan 2013 13:37:54 +0000

Insights from our CultureQ study this Fall revealed technology brands are setting expectations for brand leaders across categories. From industries as diverse as confectionery, retail, home cleaning goods, to make-up we’re seeing evidence of this. And speaking as a fluent digital native, or in other words a Millennial, I see opportunities out there for brands [...]

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Enhancing consumer’s daily lives & their communities fosters brand loyalty

Anne — Thu, 10 Jan 2013 13:49:00 +0000

In 2013, we expect to see more leadership brands addressing local issues that are pertinent to their consumers’ lives before they campaign on behalf of global challenges. Why? In many ways, technological advancement – often reflected by the idea of “new and improved” – has become a hygienic factor for all brands, regardless of the [...]

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What’s next for brands? Seven lessons from 2012.

Anne and Claire — Wed, 26 Dec 2012 20:14:07 +0000

As we’re awaiting the final results of our end of year study to gain a more in-depth understanding of the Zeitgeist, we’ve been discussing what’s next for brands in 2013 based upon our learning from CultureQ over the past Summer and Autumn. As always, we’ve been reviewing the data from our research in the context [...]

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Millennials: Humor them

Jaclyn — Tue, 20 Nov 2012 14:24:28 +0000

It was Nick Shore’s MTV Insights Article “Q: What’s the Opposite of Nirvana?” that led me to question the role humor plays in the lives of Millennials and explore a bit more about how marketers are using comedy to capture our attention. “As someone charged with studying Millennial behaviors, motivations, insights and trends I have, [...]

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Good Brand Citizenship, in the wake of Hurricane Sandy

Claire — Fri, 02 Nov 2012 19:38:34 +0000

October 29th 2012. No power. No cell phone reception. No water – we’re on a well. This is our situation in the wake of Hurricane Sandy. It could have been so much worse. Whole communities across the North East of America have been devastated, thousands of houses arbitrarily rearranged, businesses forced to close, not to [...]

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Spotlight on Google: don’t be evil

Shelly — Fri, 28 Sep 2012 14:11:17 +0000

Quick, answer this question: How many miles is the earth’s surface from the moon? Time’s up. Did you get around 238,857 miles? More importantly, how did you get that answer? Chances are you Googled it. Google. The noun that became a verb. Have a question? Google it. Can’t find directions? Google it. Need anything at [...]

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Obama: hopeful about America

Anne — Sat, 08 Sep 2012 13:08:20 +0000

Hope. What follows it? Especially when you’ve yet to achieve the things you set out to do. Faith. Gratitude. Humility. Action. Although in the run-up to the DNC Barack Obama’s campaigning had lost the spirit of the brand he built in 2008, the messaging at the Convention built on it. Mr. Obama’s task was a [...]

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