Brands have played a major role in our cultural evolution. They act as as unifying platforms for business operations and policies. So an understanding of how people’s relationships with them are shifting and foresight into their expectations for brands is essential.
Synthesizing qualitative and quantitative research with street-level observation, CultureQ insight helps brands meaningfully engage audiences, innovate and enhance reputation. Its strongest impact is seen when it’s used to solve specific brand development and communications challenges. And, CultureQ insights are the perfect springboard for working sessions that encourage brands to be bold in their aspirations and challenge category truisms.
CultureQ is easily customized for individual brands and industries. Custom CultureQ research programs balance traditional quantitative techniques with creative (and sometimes unconventional) qualitative approaches to uncover trends, motivations and behaviors as they are evolving, rather than after they have happened.
To learn more, inquire about working sessions, bespoke research programs or purchasing reports, email us at cultureq@onesixtyfourth.com.
CultureQ: The new brand loyalty & leadership
Report Information
The comprehensive report based on our on-going research with Millennials, online conversations with marketing, design, CSR and other professionals, and quantitative research with 957 Millennials, Gen Xers, & Baby Boomers in the US and UK.
Includes an introduction to the Mutual Economy and the changing nature of brand leadership; insight into favorite brands and strengthening customer loyalty; strategies to embed key leadership traits into brand development; influence of technology on our relationship with brands & Brand Citizenship Quotient company rankings.
$250
CultureQ: Brands, the new social reformers
Report Information
The comprehensive report based on our on-going conversations with Millennials and quantitative research with 763 Millennials and Baby Boomers in the US and UK, including the shift from CSR to brand citizenship, strategies to integrate brand leadership with good citizenship, and Brand Citizenship quotient rankings.
$150
