Successful brands must be culturally relevant

Brands are unifying platforms for business operations and policies. And an understanding of how people’s relationships with them are shifting and foresight into their expectations for them is essential.

CultureQ® is not confined to formal research structures and methodologies. It began as a client project focused on Millennials in 2007 and became a proprietary research program in Fall 2011It synthesizes our on-going dialogues with Millennials with exploratory qualitative research, quantitative studies among Xers, Yers and Boomers and real life observation. The constant comparative process, iterative analysis and inductive reasoning provide more thorough insight into people’s interactions with brands and the underlying drivers that build them.

CultureQ insight is the perfect springboard for innovation sessions that encourage brands to be bold in their aspirations and challenge category truisms. It’s easily customized for individual brands and industries. Bespoke programs identify initiatives that meaningfully engage audiences, innovate and enhance brand reputation.

To learn more, inquire about custom programs, innovation sessions or purchasing reports, email us at