A movement connects people through a shared interest or purpose. Movements achieve common goals faster through cooperation. A brand can start a movement or even be one in and of itself. With the influx of social media, more brands are acting purposefully and seeking growth opportunities afforded to those who lead through broader ideals, rather than just a category focus.
Hope. What follows it? Especially when you’ve yet to achieve the things you set out to do. Faith. Gratitude. Humility. Action. Although in the run-up to the DNC Barack Obama’s campaigning had lost the spirit of the brand he built in 2008, the messaging at the Convention built on it. Mr. Obama’s task was a [...]
In October 2008, Barack Obama won Ad Age’s Marketer of the Year, beating Apple, Zappo’s, Nike, and Coors. He then went on to win the White House in great part because of his carefully crafted brand. Obama’s message – hope and change – was simple and consistently reinforced through a comprehensive brand management system. People [...]
With the Presidential election fast approaching, politics have been top of mind for many of the Millennials we’ve been speaking to in the US through CultureQ. In research last December, many started to express Libertarian-like ideals, mostly in response to SOPA, which had the potential to impinge upon their right to on-demand entertainment. Two thirds [...]
