Featured posts are our most recent observations and thoughts on a variety of issues that relate to the development of and delivery of brands, informed by life our research, life experiences, news events, societal developments, organizational changes, or developments in governmental policy.
With the Presidential election fast approaching, politics have been top of mind for many of the Millennials we’ve been speaking to in the US through CultureQ. In research last December, many started to express Libertarian-like ideals, mostly in response to SOPA, which had the potential to impinge upon their right to on-demand entertainment. Two thirds [...]
Poring over the Q2 data of our CultureQ research, I of course found countless insights about those big-name brands I expected to dominate the discussions—blue chip brands like Apple, Ford, and Nike, and social media giants like Facebook and Twitter. But I was fairly surprised to see that Trader Joe’s was mentioned nearly as much [...]
Choosing where you live determines a number of important things: whether or not you need a car, if you will live in a house or an apartment, and in it’s own way the types of industries you can work in. What we don’t usually consider is that sometimes the decision of where to live was [...]
