Featured posts are our most recent observations and thoughts on a variety of issues that relate to the development of and delivery of brands, informed by life our research, life experiences, news events, societal developments, organizational changes, or developments in governmental policy.
Hope. What follows it? Especially when you’ve yet to achieve the things you set out to do. Faith. Gratitude. Humility. Action. Although in the run-up to the DNC Barack Obama’s campaigning had lost the spirit of the brand he built in 2008, the messaging at the Convention built on it. Mr. Obama’s task was a [...]
In October 2008, Barack Obama won Ad Age’s Marketer of the Year, beating Apple, Zappo’s, Nike, and Coors. He then went on to win the White House in great part because of his carefully crafted brand. Obama’s message – hope and change – was simple and consistently reinforced through a comprehensive brand management system. People [...]
Our latest CultureQ study, which was conducted over the summer, is focused on understanding the attributes that distinguish a favorite brand from those of a category leader, and a good brand citizen. We’ve been speaking a lot about favorite brands in our office over the past few weeks and couldn’t resist giving you a preview…. [...]
