Featured posts are our most recent observations and thoughts on a variety of issues that relate to the development of and delivery of brands, informed by life our research, life experiences, news events, societal developments, organizational changes, or developments in governmental policy.
Insights from our CultureQ study this Fall revealed technology brands are setting expectations for brand leaders across categories. From industries as diverse as confectionery, retail, home cleaning goods, to make-up we’re seeing evidence of this. And speaking as a fluent digital native, or in other words a Millennial, I see opportunities out there for brands [...]
In 2013, we expect to see more leadership brands addressing local issues that are pertinent to their consumers’ lives before they campaign on behalf of global challenges. Why? In many ways, technological advancement – often reflected by the idea of “new and improved” – has become a hygienic factor for all brands, regardless of the [...]
As we’re awaiting the final results of our end of year study to gain a more in-depth understanding of the Zeitgeist, we’ve been discussing what’s next for brands in 2013 based upon our learning from CultureQ over the past Summer and Autumn. As always, we’ve been reviewing the data from our research in the context [...]
