Brand Citizenship Quotient®

Manage brand reputation and increase brand loyalty based on influence and engagement

The 5-Steps of Brand Citizenship map to Brand Leadership, 
Brand Loyalty and Good Corporate Citizenship. Our Brand Citizenship Quotient tracks how brands perform on key attributes and helps identify a strategic roadmap to manage reputation and strengthen brand engagement and loyalty.

Brand Citizenship Quotient AssessmentBased on three years of research with nearly 6000 people our model is a dynamic assessment tool reflective of social trends and the shifting cultural landscape. We recalibrate the attributes and weights bi-annually based on people’s perceptions.

Interested in custom Brand Citizenship Quotient tracking? Email [email protected] or call +1 917 704 7515 or +44 7811 364 301.