Manage brand reputation and increase brand loyalty based on influence and engagement
The 5-Steps of Brand Citizenship map to Brand Leadership, Brand Loyalty and Good Corporate Citizenship. Our Brand Citizenship Quotient tracks how brands perform on key attributes and helps identify a strategic roadmap to manage reputation and strengthen brand engagement and loyalty.
Based on three years of research with nearly 6000 people our model is a dynamic assessment tool reflective of social trends and the shifting Zeitgeist. We recalibrate the attributes and weights bi-annually based on consumer perceptions.