Brands have played a major role in our cultural evolution. They act as as unifying platforms for business operations and policies. So an understanding of how people’s relationships with them are shifting and foresight into their expectations for brands is essential.
Synthesizing qualitative and quantitative research with street-level observation, CultureQ insight helps brands meaningfully engage audiences, innovate and enhance reputation. Its strongest impact is seen when it’s used to solve specific brand development and communications challenges. And, CultureQ insights are the perfect springboard for working sessions that encourage brands to be bold in their aspirations and challenge category truisms.
CultureQ is easily customized for individual brands and industries. Custom CultureQ research programs balance traditional quantitative techniques with creative (and sometimes unconventional) qualitative approaches to uncover trends, motivations and behaviors as they are evolving, rather than after they have happened.
To learn more, inquire about working sessions, bespoke research programs or purchasing reports, email us at firstname.lastname@example.org.