Perspectives {ourBlog}

Brands in 2012: practicality, alignment and sincerity

At this time of year, after the excesses of holiday festivities our thoughts often turn to New Year’s resolutions. Certainly, the media has been reporting resolutions, large and small, over the past week.  And, we’re not exempt from tracking them; we’re even exploring them a bit in a survey we’re fielding this week. As we [...]

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Dynamic culture: We’re all hipsters

We are all a series of contradictions. We claim we all have these really unique and distinct identities, yet we all wear jeans that are likely within a few shades of each other. We claim we are contributing members of society—productive, and eager to learn—yet we spend countless class periods and library sessions scrolling through [...]

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Brand Baby: Ben & Jerry’s – rediscovering purpose

Ben and Jerry’s both indulges and mystifies me in roughly equal measure. Their super delicious and refreshing products are guaranteed to put me a good mood especially after grocery shopping with the three boys in tow. Indeed, bribing the boys with a visit to the Mount Kisco Scoop Shop is a sure fire way to [...]

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