The true purpose and value of a brand is its continued influence beyond the product - brand pull.

In a social world, brand pull matters more than push marketing.

Onesixtyfourth helps businesses cultivate loyalty, manage reputation and grow.
Our proprietary understanding of cultural shifts & social movements
strengthens brand development and communications.

We believe experiences and culture are the starting point
for vibrant ideas that inspire and engage people.

Our exploratory methodologies quickly get at the heart of issues and develop
breakthrough ideas. Our proprietary, quantitative model of Brand Citizenship®
effectively manages reputation, strengthens brand loyalty and creates brand pull.

Insight & Monitoring Cultural Shifts

Brand Strategy

Brand Citizenship®


Collaboration strengthens critical thinking

We never claim to be the whole story in our clients’ successes. Our process is collaborative from the start. We comfortably team up with existing agencies and
bring in our best in class partners as appropriate.

Our leadership team

Any consultancy is only as good as its people.
Our partners personally manage each client relationship.

Anne Bahr Thompson
Anne Bahr Thompson
Tricia Heywood
Tricia Heywood
Claire Irving
Chris Lightfoot
Becky Shawl

Thought pieces & press

We’re known for our original ideas and publish regularly. Watch this space for our thought pieces and videos. In the interim, you can read our news articles here. And if you’re interested in receiving copies of CultureQ® reports or any of our other thought pieces, please contact us at

The story behind our name

Horus the great Falcon had a mortal enemy. Evil Seth tore out his eye, and ripped it apart. One skirmish in a life-long battle. But Thoth the healer had confidence.

Knowing that Horus was still strong he set out to remake his eye.

Thoth measured the fragments, and each was a fraction of the eye: a half, a quarter, an eighth… And when Horus’ eye was back together, the fractions again added up. But to just 63/64ths.

Why so?

The final piece of the puzzle was one that couldn’t be measured. It was Thoth’s inspiration. His ingenuity. His vision. It’s an Egyptian story, with a modern moral. To understand, to succeed, there are lots of things you need to measure. Things to take apart. But when you put them back together, you need to leave a little room.

Room for something you can’t predict: inspiration, ingenuity, vision. Room for something that will move people.

Onesixtyfourth that makes the whole complete.

Internship Opportunities Onesixtyfourth wouldn’t be what it is without its interns. They help to keep our CultureQ Millennial project alive, contribute new approaches to our work and write their own posts for Perspectives {OURBLOG}. We have three types of internships available - Trend Analysts, Design Interns and Social Media Managers - although many of our interns have talents that run across categories.

If you’re interested in working with us or would like more details about our internship positions, please contact

Connect With Us

Anne Bahr Thompson:
+1 917.704.7515 | +44 7811 364 301
Mailing address:
PO Box 1635, New York, New York 10028 USA
Office Locations:  New York | London