Weary of being frustrated consumers want to be involved in creating a more positive future As we’ve again been reviewing participants’ hopes, dreams and fears for 2013 from our last round of CultureQ quant, we can’t help but be reminded that people are seeking greater signs of unity. Our respondents in both the US and [...]
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To secure loyalty, a brand’s experience should reflect its consumers’ values, lifestyles and interests, sincerely deliver its promise and credibly reflect its heritage. People want to see themselves as part of the brand; sometimes a slightly more polished version but never a dramatically different persona that feels out of step with their life. Given this [...]
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Poor Amazon. What a difficult few months it has experienced. Back in Summer/Autumn 2012, the brand that defines Internet retailing was riding the crest of a wave. Our CultureQ participants ranked it as both a leader and a good brand citizen. Millennials, Gen Xers and Baby Boomers alike in the UK and US believed Amazon [...]
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