Brand Citizenship® activates Purpose and strengthens Brand Pull.

Onesixtyfourth is a strategic consultancy. We integrate cultural shifts
and a social conscience into brand development, engagement and
activation to help businesses transform and profitably grow.

Purposeful brands grow influence and value
with customers, employees and other stakeholders.

Whether it’s B2B or B2C, our proprietary model of Brand Citizenship developed
over 3 three years of research with more than 6000 people helps identify brand purpose
and meaningfully engage customers, employees and stakeholders. Our metrics and tracking
manage reputation, strengthen brand loyalty and create brand pull.

CultureQ® Research & Cultural Foresight

Brand Purpose & Strategy

Brand Citizenship®
Activation & Engagement


We are passionate about helping our clients achieve excellence. By working
collaboratively from the start, we get to the heart of issues faster. As cultural
observers and social anthropologists by nature, we’re not confined by formal
structures or traditional methodologies; we integrate our work into our
day-to-day lives. It’s just how we think and how we do things.

We’re a collective of researchers, strategists, creatives and producers. Each motivated
by a desire to make lasting change to the businesses we work with, helping them more
meaningfully connect with customers, employees and stakeholders.

Anne Bahr Thompson
Chris Lightfoot
Chris Lightfoot
Tricia Heywood
Tricia Heywood
Becky Shawl
Becky Shawl
Claire Irving
Claire Irving
Rob Andrews
Rob Andrews

The story behind our name

Horus the great Falcon had a mortal enemy. Evil Seth tore out his eye, and ripped it apart. One skirmish in a life-long battle. But Thoth the healer had confidence.

Knowing that Horus was still strong he set out to remake his eye.

Thoth measured the fragments, and each was a fraction of the eye: a half, a quarter, an eighth… And when Horus’ eye was back together, the fractions again added up. But to just 63/64ths.

Why so?

The final piece of the puzzle was one that couldn’t be measured. It was Thoth’s inspiration. His ingenuity. His vision. It’s an Egyptian story, with a modern moral. To understand, to succeed, there are lots of things you need to measure. Things to take apart. But when you put them back together, you need to leave a little room.

Room for something you can’t predict: inspiration, ingenuity, vision. Room for something that will move people.

Onesixtyfourth that makes the whole complete.

Internship Opportunities Onesixtyfourth wouldn’t be what it is without its interns. They help to keep our CultureQ Millennial project alive, contribute new approaches to our work and write their own posts for Perspectives {OURBLOG}. We have three types of internships available - Trend Analysts, Design Interns and Social Media Managers - although many of our interns have talents that run across categories.

If you’re interested in working with us or would like more details about our internship positions, please contact [email protected].