Perspectives {ourBLOG}

Clarity, Context, Conversation, Community: 4 C’s for brand development in a social, mutual economy

Over the past three years, insights on leadership and favorite brands from Onesixtyfourth’s ongoing CultureQ qualitative and quantitative research project demonstrate that we are entering a new era for business, one that is characterized by mutual benefit and win-win-win. Welcome to the new normal People have accepted that daily life will remain uncertain. While anxiety […]

Can brands help Millennials feel more optimistic about the world and confident about their lives?

CultureQ research continues to show Millennials rely on favorite brands to feel more emotionally balanced and psychologically fulfilled.  Our latest insights reveal five ways brands can develop more valuable relationships with Millennials. 1. Fill the leadership void Millennials top five concerns continue to indicate they’re a generation that’s ill at ease, as uncertainty is a […]

Is There Any Real Value in Values?

Many thanks to Ramesh Jude Thomas of Equitor Consulting in India for contributing this blog post. Earlier this month I had breakfast with my old friend Anne Bahr Thompson in New York. She is an exceptional thinker who used to run the strategy practice at Interbrand. Anne has invested the better part of the last […]

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